> [...] individual who feels they are sacrificing for the good of society [...] is the stereotype for a person who can be turned.

Turned towards... something that sounds consistent with the values for which they're sacrificing?

Or is the theory about more of an "f-word these ingrates; I might as well get paid" reaction? Or towards a role that makes them feel important or appreciated?

Would this theory distinguish people doing open source mainly because it's technically interesting to them, from those who are in it more for the community, from those who are strongly motivated by principles?