Consultants are obviously making huge amounts of money implementing LLMs for companies. The question is whether the company profits from it afterwards.
Note that I don't usually work in that particular space (I prefer simple solutions and don't follow the hype), didn't sell myself using 'AI' (I was referred), and also would always tell a client if I believe there isn't much sense in a particular ask.
This particular project really uniquely benefits from this technology and would be much harder, if possible at all, otherwise.