The next line of thinking to this is that nobody is forcing Apple to sell their devices in the EU.

The people of EU have decided through their votes that they will delegate consumer devices compliance rules to bodies orchestrating manoeuvres like this one. This comes with the benefit of knowing that someone's forcing companies that want to sell you widgets to go through various hoops that will supposedly make the widgets better for you.

If consumers want to outsource less protections from widget vendors and let Apple do its thing, they can vote for it.

(Not arguing either way, just fixing flawed logic here).