Definitely true of even normal software engineering; my experience has been the opposite of expectations, that TC-creep has infected the industry to an irreparable degree and the most talented people I've ever worked around or with are in boring, medium-sized enterprises in the midwest US or australia, you'll probably never hear of them, and every big tech company would absolutely love to hire them but just can't figure out the interview process to weed them apart from the TC grifters.
TC is actually totally uncorrelated with the quality of talent you can hire, beyond some low number that pretty much any funded startup could pay. Businesses hate to hear this, because money is easy to turn the dial up on; but most have no idea how to turn the dial up on what really matters to high talent individuals. Fortunately, I doubt Ilya will have any problem with that.