Their statement that the LLMs "bill themselves" as open source is like saying in an open source operating system list lets include Microsoft Windows, because Microsoft say they're open source friendly.
I.e. it perpetuates the idea that OpenAI is open source, but just not in the categories listed on that table.
Nobody would think Microsoft is really open source friendly, but inclusion on a list like the above would suggest it is.
I've seen enough people think that there is something "open" about OpenAIs' products to learn to anticipate.
Most people using ChatGPT don't even have an expectation that "Open" means anything. They have never heard of Open Source Software nor have they any association load on the word. It's just a few random sounds that add up to a Brand.