How to think about GTM as an early stage startup
revenuehero.io
revenuehero.io
1. Your TAM 2. Your ACV 3. Product's Category 4. If people are looking for a solution like yours
And I pair them up with:
1. Buyer Persona 2. Number of decision makers involved 3. Avg. Sales Cycles 4. Room to engineer vitality into the product.
This has been a guiding principle for me. And I'm happy to answer any Qs if any :).