This often results in "silly" rather than "nice". The architect knows what it takes to get the project accepted and so they do THAT and not one penny more. The city staff and council are (somewhat) bound to accept what meets the rules and they do (after begging for park, low income housing, stores, sidewalk extra width, free wifi, parking, not parking, cash, cash-in-lieu, no gas stove, transit passes, police donation (I jest?), etc). And predictably the result is cliché and repetitive. There is probably even some kind of curtain wall system off the shelf for it too. Off course, there is, obviously.
Around here (and likely across america) you see the same facade features again and again -probably because they are off the shelf and picked out of a catalog. (of course they are, but the degree to which they are is the silly part of it. There is ZERO creativity in them.)
Actually this is to the point where one naive building here went so faaaaar out of their way to look different (while within budget) that it looks absurd. Absurdly, deliberately, gratuitously different - in a way that makes little technical sense.)
Similarly another one a partner lived in, was so well thought out, it attacked your eye. I could not walk through it without seeing the attention to detail. Outstanding designers. Interesting how "interesting" is now so obvious. In a neighborhood that was otherwise boring as hell.