How to launch a new product
calacanis.com
calacanis.com
I read his email this evening and thought it was helpful both for tactics (how to do xyz...) and motivation (gets me fired up to hear an entrepreneur talk about how he actually gets shit done).
And it doesn't help, when your article is that long, to have it printed in a light grey colour on white... it then becomes TL;CR - Too Long; Couldn't Read.
TL can be a fair point to make, but DR usually means you shouldn't post a comment at all. How can you add value to the conversation if you haven't read the thing?
The principle of brevity is only violated when length exceeds scope. I think it's easily worth filling several pages to explain how to launch a product. Having actually read the article myself, very little came across to me as superfluous.
Of course, value to the reader is subjective and depends on where you're at. If you already know everything he's talking about, then it's your fault for wasting time reading it, not his fault for writing honestly and thoroughly about a useful topic.
I didn't realize how awful the font colour was on the website version, though, since I got mine in an email. I just opened the link now. Ouch.