Translate Datadog Metrics into OTLP
grafana.com
grafana.com
Hopefully the PRs get upstreamed quickly without any opposition from Datadog unlike last time.
std disclaimer: I'm building oss obs for hyperdx, so I have a clear horse in the race for companies adopting open standards, just like grafana.
Yes, you can do it all yourself open-source, invest engineer time to keep it all running. Pay for cloud infrastructure, run DataDog-like/clone UIs...
There's just something about paying top dollar to get the "crem de la crem". That isn't to say that there's just a certain level of polish missing from all open-source alternatives (some of them probably even strive to be drop-in replacements/turnkey)
but DataDog is a $40b company for a reason I guess?
That 1-5% of polish missing from opensource is worth $40b I guess? Is that a good number to represent "what is missing in 'free' solutions versus DataDog"? 5%? Might be underselling it.
Anyway, I know this because I've been there at a former employer. We started off (and mostly stayed) otel at the base layers, but more and more had to move to proprietary DD collectors/agents for off-the-shelf system metrics (db, cloud, VMs, k8s, etc), because otherwise they were custom metrics and very very expensive.
So they're very very sticky. And the market loves a sticky + expensive vendor.
This stuff is table stakes for any competent ops person and we can spin this whole stack up in our sleep. You do it at every job. It's cheap to run and maintain as well. This isn't to say that Datadog can't be worth it but $40k/mo will get you the whole stack plus 35 hrs/wk each of a senior and junior SRE that can work on other projects.
If you're swimming in cash and want the best at any price then hell yeah do it, DD is unbelievably polished. But if you're at all cost sensitive it's a bit of a catch-22 because if you have enough infrastructure to warrant DD then you likely have an ops team that can do it themselves.
And since it's purely ingestion based pricing, in general it works out a LOT cheaper as well.
explicit disclaimer: I work at OpsVerse
The super-integrated UI polish type work isn't up to DataDog's level but considering it's a way cheaper option to still not have to run it yourself, it's a good option.
My 2c - observability is the easiest thing to rent. There are zero reasons to build it out and have a team maintain it. I cannot imagine a management chain wanting to invest in a greenfield unpredictable and guaranteed unreliable 0lly service. Datadog's great super stickiness comes from their polish, their availability, and turn key instrumentation that is hard to build from scratch.
For any open source alternative to compete, they need to be at least similarly turnkey.
The only real threat to Datadog are other closed-source competitors who are
1. Willing to invest to be as reliable and turnkey
2. Willing to accept a lower price. Literally price it $1/host less than Datadog and a lot of companies will start the migration.