As an American I'd rather sign up for "Take My Money BBC."
Overall, I think the TV license is brilliant considering it provides us with an ad-free TV and news network. Plus, you only actually need a license if you watch TV "as it is aired." I.E. DVDs, recordings etc. don't require a license. It's less of a TV license, more of a live TV license. It always struck me as odd however that watching streamed live foreign TV on your computer counts under that however, and you need a TV license for that, to help fund the BBC.
But keep in mind that content production is a fixed cost, so if you increase the number of subscribers you can lower the cost per subscriber.
And is a black and white teevee cheaper?
http://www.tvlicensing.co.uk/about/media-centre/news/black-a...