I'm a big Apple fan and well into that ecosystem on every device from watch to desktop and everything in between, but I doubt that Apple will care, because customers like me don't care.
I don't buy a Macbook because of its performance vs a windows machine. I buy one because of its performance vs my old Macbook.
It's not just about the silicon. It's what Apple and its customers tout as "vertical integration" - I don't have to worry about drivers and chipsets and configuring things, it all just works. Apple isn't right for everyone, but they know who they're right for, and they're great at shipping product to them.
What will be interesting with the new Snapdragon chips is Linux and BSD support. I don't want or need Windows, or Copilot+, or any other MS nonsense. But if I can have a blazing fast FLOSS machine for a little less money than the MB[P]s with M3, it might turn my head, maybe.