1. https://teknikveckan.se/det-krisar-hos-viaplay-over-25-proce...
2. See comments - https://twitter.com/ViaplaySportSE/status/180153322166384670...
3. https://omni.se/sparkade-vdn-jobbade-fem-manader-far-18-milj...
1. https://teknikveckan.se/det-krisar-hos-viaplay-over-25-proce...
2. See comments - https://twitter.com/ViaplaySportSE/status/180153322166384670...
3. https://omni.se/sparkade-vdn-jobbade-fem-manader-far-18-milj...
https://web.archive.org/web/20240118204920/https://www.fastc...
See https://en.m.wikipedia.org/wiki/Boiling_frog under the Experiments header.
Fortunately they fell into financial troubles before the deal became active.
They massively overpaid for showing all of the matches, to force everyone interested in football to get a subscription. But probably most people just watch it on tv, because "hey, why not, national team of x country (or our own team, for whom winning a match is a miracle) is playing, lets watch it". Not "I will happily pay tens of € each month to some company to watch stuff".