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Companies getting into Finance/Lending is common when you sell an expensive consumer good ...

- GM created GMAC Financial to help consumers buy GM automobiles, 100-years ago.

- Apple created Apple Financing LLC, to help consumer purchase expensive phones & laptops.

Apple Pay Later is distinct from Apple's installment payment options for their own products, which have been around considerably longer, though.

What is Apple Financing LLC? iPhone upgrade program is underwritten by Citizens Bank, and Apple credit card is underwritten by Goldman Sachs.

Apple Pay Later might be the only thing Apple underwrote, as far as I can tell.

Apple used to have financing for Mac and iOS device purchases that was distinct from Apple Card. Now at least in the US it seems to be financed via Apple Card.

Yeah but wasn't it though Barclays?

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