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Based on the Obvious posting, I assume that Beyond Meat is targeted at all the meat-eaters who are saying things like, "I would love to become vegetarian... But I could never give up chicken." To get large quantities of people to drop meat you'll need a product that appeals to those that don't really want to.

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I've been a vegetarian for 3 or 4 years now. The hardest part for 'meaters' to understand is that I don't want imitation meat. There is far too much good food for me to be eating pretend meat.

Also, the state of imitation meat products is already quite good. I 100% guarantee that the average person couldn't tell the difference between ground beef and 'ground round' in chili. I've fooled too many people to count now. Chicken is bland anyway, so why bother simulating them when you can use tofu or some other meaty vegetable instead.

I'm not a "meater" and yet I like imitation meat. Maybe a fake hot dog on the rare occasion. I concur with everything else you said though.

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