United Air to Force (?) Ads on Paying Customers

I stopped flying United when they couldn't reliably carry me to/from destinations I frequented. But I certainly understand there /are/ people who do find United useful.

And I salute United's courageous strategy of annoying their customers. It's been a while since I've seen as clear a target for a short sale.

Spirit and Ryan Air, which already operate a rock-bottom fare structure, could get away with this. Those airlines have already identified customers who will trade annoyance for a lower fare. I had always thought of United as a "premium" brand. Clearly, United management does not see themselves that way.