This isn't a desktop Ethernet switch. Lots of robotic parts like industrial cameras and fancy laser sensors use Ethernet for interfacing instead of USB or RS232C. Doing so solves cable length limitations and connection stability issues of those peripheral buses. There would be penalties and overheads of (mis?)using inter-node communication protocols like Ethernet (and TCP/IP), but those tradeoffs are completely acceptable.
What is not acceptable is full sized switches inside of a robot: they're way too bulky. You may be looking into installing a switch inside a humanoid upper arm or inside pelvis. Regular switches and hubs don't fit there.
This product solves that specific robotics packaging problem. Electrically it's a switch/hub, physically it's much smaller than that, that's the point.