I guess if you're doing it for a living sure, but most content I consume online is created without incentive (social media, blogs, stack overflow).
I write a fair amount and have been for a few years. I like to play with ideas. If an llm learned from my writing and it helped me propagate my ideas, I'd be happy. I lose on social status imaginary internet points but I honestly don't care much for them.
The craziest one is the stack overflow contributors. They write answers for free to help people become better programmers but they're mad an llm will read their suggestions and answer questions that help people become better programmers. I guess they do it for the glory of having their handle next to the answer?