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Timing is everything... and luck. :)

Me and a colleague of mine once posted essentially the same video of us pushing a coke can across a table, making the sound vaguely similar to Chewbacca.

His video got maybe 100-200 views, and mine got 1.7 million views on YouTube and somewhere between 50 and 100 million views across other platforms. The reason? I happened to post my video to reddit a few hours later, which happened to coincide better with people getting ready for Thanksgiving in the states. I'm from Denmark, so it didn't really cross my mind.

The headline is the other factor. The headline on this one is slightly snappier.

Yeah, it's a trend across all social media to maximize engagement when you're a professional influencer. No matter the site:

- headline - time posted - target audience

are the most important factors if you're aiming for the most eyeballs. A real shame, but I can't even begin to know how to address this.

I’d guess the best time is when the Californians wake up