If you're buying cars based inversely on how much money the company owner has, you're implicitly ruling out a lot of good options. It is using the language a bit loosely but in some relevant sense we'd expect people who make the most cost-effective products to make the most profit.
You know one CEO but not the others. The others could be worse people overall but they choose to hide it. So you make a decision based off a known bias.
I don't think you're irrational for making this decision, it's just interesting. It's something I've never done.
Ages ago now, 2009, there was an advertising scandal about Toyota: https://www.fastcompany.com/1390534/toyota-terrorizes-consum...
It's stuck with me ever since. I can't feel comfortable with the idea of buying a Toyota, knowing it might encourage stuff like that.
And I have absolutely no idea who their CEO is or was, even though that's just a quick search away if I ever need to actually find out.
The cult of hate seems a lot more like a cult than the alleged cult of personality. This post and comments like yours only make it more apparent.
Tesla is an extreme example, Elon is either Jesus, or Judas. There is no in between. I have a Powerewall, because it was at the time the best product.
When I do talk about it, the second or third question is: "what do you think of, you know, nod, nod, wink, wink".
He's a polarising figure, which makes getting useful reviews out of their products/business practices hard. (same with Facebook, Nestle and other pariahs.)
It looks like the powerwall isn't the best anymore, so I probably wouldn't
I mean I kinda get it? But everyone's doing it and it's weird. It's almost like writing a review of meat and apologizing for eating meat beforehand.
I've seen it firsthand living in a very liberal area. 3 years ago people loved the brand. People would strike up conversation about it. It was all upbeat, happy and hopeful.
Now, people rarely talk about it. And when they do it's apologetically. It often ends with some down statement about politics. Someone saying there were no other choices. Just a crappy time.
I love my Tesla. It's a great car. But it's my last. I want nothing to do with this type of politics or conversation.
I for one am sorry for its frontman. It's a good car that I don't want again... That's just stupid of him.
This is the problem, people treat their political ideology like a sports team.
I'm sure I would agree with some of them and disagree with others but they are smart enough to not make that a center piece of their public persona.
Elon Musk decided on his own to
a) be a central marketing and PR channel of Tesla. He has everyone convinced that the company cannot thrive otherwise.
b) involve himself in hot button political discussions all around the globe (usually in a "hot-take-no-need-for-further-reasearch" manner).
c) buy a social media company while publicly lamenting the state of social media. At said social media he (again very publicly) instituted changes to align it with his political philosophy.
Whether one likes or dislikes his opinions, it is very clear that he wants to be seen as some kind of political influencer and that he bases some of his business decisions on this persona.
This is quite unusual and probably the sole reason people even think about the "frontmann" of the company when discussing the product
It's funny though because before Elon CEOs were hated just as much. Mostly because they are all bucketed together as too rich, too much control and not being as open in communication on decisions.
Now a new CEO disrupts (part of) that , and everyone hates him even more. Mostly because they just disagree with his comments.
It's very strange tbh. Should we be encouraging the transparency in CEO outspokenness regardless if you agree or not?
Do you celebrate the moon landing? The US maintaining a constant lead in aerospace over the rest of the world? Those were built by the Mussolini supporters of the world. NASA and Saturn V would not have existed if not for the nice German folks who were recruited to work for Uncle Sam. Science and engineering are more apolitical than you think.
I mean that's a stretch. Were they designed by literal ex-nazis? yes.
Crucially I don't remember von braun interceding in political discussions advocating for a position on anything other than space.
But there are two points that stem from this:
can a person change (for better or worse)?
can the public at large reliably recognise that change?
Musk is another kettle of fish - he's very rich and has the potential to do a great deal of evil.
Judge people for what they do, not what they say (10000x on twitter).