Where are you? In the US, education is "free to play"; to win, you need to pay to live in a good school district.
(ancient china worked similarly, if the anecdote about Mencius' mother is to be believed)
> At first they lived near a cemetery, and Mencius amused himself with acting the various scenes which he witnessed at the tombs. “This,” said the lady, “is no place for my son;”—and she removed to a house in the market-place. But the change was no improvement. The boy took to playing the part of a salesman, vaunting his wares, and chaffering with customers. His mother sought a new house, and found one at last close by a public school. There her child’s attention was taken with the various exercises of politeness which the scholars were taught, and he endeavoured to imitate them. The mother was satisfied. “This,” she said, “is the proper place for my son.”
In other neighbourhoods —maybe (perhaps often?) not so affluent— the priority is education, and people tend to move there with either the explicit or implicit idea that in paying a premium for their house, they are helping to guarantee that the parents[2] of their children's likely friends, having paid a similar premium, also value education.
Maybe things have changed; I haven't been in the Old Country for a couple of decades, but in the XX the easy way to spot "the good district" was that all the real estate ads (by way of explaining the premium on the ask) explicitly mentioned "${DISTRICT} schools".
[0] the least interested person in her children's education I knew was a horsy friend, but even she hoped, that upon finishing their senior year and should they have learned nothing else, her children would be capable of reading and understanding a contract.
[1] southern california examples, which may be horribly dated (cf supra): Thousand Oaks, Westwood, Newport Beach, Rancho Mission Viejo
[2] I owe the start of my tech career to this correlation in the reverse direction: https://news.ycombinator.com/item?id=40531987