Aside from trying to capitalize on WWDC buzz by including "Apple" in the title, I don't see anything that couldn't have been said a year ago.
It’s now built into the operating system.
New update comes with an app dedicated to generating AI images and email and notes have features that generate and summarise text.
• X drafts a set of bullet points for an email
• X uses AI to make it into a full-blown email, with various pleasantries and appropriate padding
• Y has an email client that uses AI to distill the message to its essence
• Y reads a set of bullet points not unlike the ones that X originally drafted
Probably it won’t make a dent in text generation since ChatGPT already has millions of users, but for images that’s different.