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Makes sense. In a similar vein, once fast food places started stating calories per item... It actually helped me maximize calories per dollar and eat more calories, which seems opposite of the original goal of helping people limit their calories. Who is going to fast food to keep calories low?

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> . Who is going to fast food to keep calories low?

I'd guess that there are more people use that information to select lower calorie food than people who make their menu selections based on the maximum number of calories per dollar, although I'd bet both those groups are a tiny fraction compared to the number of people who just order whatever they're in the mood for/tastes best to them and knowing how many calories are in that meal doesn't influence their behavior/choices at that moment but may still inform their choices later on

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