I saw the same thing right away. Seems like the first item in the array would have to be used as a hash of key/index pairs to be used for the following items. I guess this would only be useful with large sets of data, the examples makes them look kind of silly =)
So this:
"users": [
{"first": "Homer", "last": "Simpson"},
{"first": "Hank", "last": "Hill"},
{"first": "Peter", "last": "Griffin"}
],
Becomes: "users": [
["first", "last"],
["Homer", "Simpson"],
["Hank", "Hill"],
["Peter", "Griffin"]
],