Oracle had an ad business?
I think it was @quinnypig who coined it...
For instance, here, the original B2B tech company, still turning over billions upon billions, wouldn't provide the base unit of B2B tech?
Really?
Interrobang of surprise at that?
I don't think so. You'd have to be very young and made 0 effort into ex. checking IBM's business metrics over the course of your lifetime.
[1] my current standard for this is "how long would you feel people were talking about your efforts accurately, if they talked the same way you do?" -- standards are leaky and hard to word.
[2] The Algorithm has multiple tentacles, you end optimizing for your most engaging behavior
Of the products I'm immediately aware of, they have a billing data system, a meter data system, and an enterprise asset management system. They try to sell upper management that all components work together easily, and because IT is not our core business, this is an enticing pitch to the chief level audience.
Also, historically they had a big push for their apps to use their own tech products (DB and middleware), so the tech side of the business benefited from the apps side. Although, I remember when I worked there (6+ years ago), they were trying to move away from that somewhat, and cloud apps teams in particular were being given more freedom to use whatever technology they thought was best for their product rather than forced to adopt Oracle Whatever. Plus, acquired products run on all kinds of different tech stacks, since (at least my personal impression was) the tech stack wasn’t a huge concern in deciding what to acquire
It doesn't. Opower was founded, under that name, in 2007. Oracle acquired it in 2016. Any suggestions the O in its name stands for "Oracle" are a retcon founded on a coincidence
The product is still working since the news broke this week, and my assumption is they are going to try and sell it on as it's still a solid product and performs wells and brings us nice ROAS (Return on Ad Spend)