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In the article they said it cost the company $5,000 per employee that left before the first year. So, before they took action they probably measured the money.

Many many executives do not believe happiness improves productivity and in fact many believe it reduces it.

Specifically midwesterner’s who think pain is honor and grit vs a waste of energy and distraction.

Interesting comment, is there any quantitative study or data corroborating regional attitudes in the US?

No obviously not

Anecdotally, do you find it tends to be true?

Yea it's pretty common in the Midwestern owners mindset. They see pain as a motivator and a grit builder. It's what commonly limits the midwest from building advanced tech these days IMO. They simply don't value building a 'better life' and enjoy the power structure as it is.

> employee happiness and other fuzzier metrics aren't.

I'd think turnover rate could act as a proxy for employee happiness.