Real estate is bought in bulk by the same people that rake in the big bucks in those companies as well. And rented out to people that can't afford to buy a house for premium profit.
The same is happening online: companies are using the collective intelligence of everyone to train models to sell back to those same people for profit.
We're getting screwed at both ends
For the first time in a long while a generation is worse off than their parents. Food, housing, health, clean air and water. Every basic need from the bottom of Maslow's pyramid is currently under scrutiny.