Anyone can perform in public, including you and me. But you kinda need to already be Taylor Swift or whatever to perform in private.
Private platforms are aplenty. When you go to the cinema you know what you're paying for is from a proven studio or director or at the very least has been reviewed by critics.
There are private platforms online too, like Netflix and the New York Times.
But YouTube is public. It attracts a vast amount of authors by making itself public. It simply would not have all that content if it were private.
So here's the problem: I will not have ads, but I also will not pay for the public square. YouTube wants to have it's cake and eat it too. It needs to be public to attract the authors (the only people providing value). But it also wants to gouge anyone just wandering through. You can't have both.
If authors of known quality started to make private videos on YouTube then I would absolutely consider buying them. However, I won't "subscribe" and continue to pay for the service as I want to own those videos and can store them myself and play them with free software.
But there is a notable reluctance to go private. Why? Perhaps because ads made Google as rich as it is today..? They don't want you to pay for anything, they went you to see ads. That's the proven business model. I won't see ads.
What I really want is the public square back. I want the ad hoc instructional videos etc. I know people will do this stuff for free, because that's just what people are like and everyone has a camera these days. I don't need or want super high res "4K" or whatever. I watch YouTube in 720p and always have. What I'd love is a P2P distributed media platform with curated communities. One can dream, right?
As for entitlement, no one can force you to watch an ad, ergo I can block them. If monetizing is such a dilemma they have a dozen other methods that are much more reliable. I can't imagine this is anything other than corporate greed, and shaming users for circumventing commercials is just shifting the blame.
Unfortunately for users, advertisers will keep throwing money at the problem until the provider finds it attractive enough to add ads, or the provider builds up the user base to make it attractive for ad revenue. Same result.
Then you got fleeced I guess. But it doesn't have to happen this way. Existence of Nebula is a good example. Fortunately it also has some of my favorite YouTubers. I pay for premium but if YouTube ever pisses me off, it will take 5 mins for me to cancel and move to nebula.
Nebula is nice and all but it is not an actual answer to the problem of current youtube.
To be completely fair here: That is a problem with the creators, not Youtube.
I also object to the creation of a stasi-style file on my viewing habits. I don’t use google for anything else.
Note, it didn't go blank when I turned off history. History has always been turned off. Only a year or so ago it went blank and nags me to enable history on every device every time.
I partially caved and subscribed to 20 or 30 channels, and still have a blank home. On some interfaces it does show new videos strictly from the subscription list, but nothing else related, and it includes 50% fucking shorts mixed right in, and no way to filter those out.
And of course yt phrases the nag like an error that needs to be fixed, and pre-loading the focus on that button on launch, every time, every device. Now every single time I turn on the tv it's a several click sequence on the roku or tv or google remote to navigate off of that to the subscriptions item half way down the left menu. It's such a slick futuristic life I'm paying for. I wish I could make my money work as shitty for them as this service does for me.
Here is the "value" of paying for youtube:
It's having only 8 of your fingernails pulled out instead of all 10.
Just like nobody is entitled to “use” your work without abiding by your terms, whether that work is source code or some physical good, nobody should come along and take it just because it’s not “low level crap”.
Technology sometimes tips the balance a little bit towards the individual and away from the megacorp. I don't see how that is a bad thing.
Stealing comes with a lot of potential annoyance - as it should. Skipping ads does not.
Corpos will try to shift the deal in their favor all the time, take as much as they can take away with.
I intend to do the same. If you just want to take it, that's your prerogative.
No, it’s effected by their personal choice and Google. They don’t have to work as content creators, but they choose to. Google doesn’t have to enshitify YouTube, but they do. I’d gladly pay creator directly if they would host their videos on a better platform.