Finding New Pastures: Big Nerd Ranch's Next Chapter
bignerdranch.com
bignerdranch.com
I am sad to see this go. I read the first one of their books when I was less than a year in the industry.
I say this having been a technical reviewer on a Pakt book. It was filled with errors, surface level, poorly written and edited, and my main feedback was ignored because it would have added 10 pages, even though it would also have significantly improved the learning outcomes of the book for the specific topic it was about.
The books really are that bad. I think less of someone when I know they've written a book for Pakt.
I checked all the code samples, found a vulnerability in one, pushed for some misc changes. The quality of the English in it was atrocious (no criticism of the author, writing prose isn't everyone's strong suit) even post Pakt's editing, and I actually found 90% of my feedback was correcting grammar or improving readability, things I'd expect them to be doing.
My main contribution was recommending a chapter on deployment. Fine, the book isn't going to be a technical marvel, but a quick last chapter saying "put your server behind Nginx, here's a bit of config" would have massively improved the security posture of anything being developed from the book, and also educated readers about Node Security far more than any of the other chapters. I gave a thorough and reasoned technical rationale for the inclusion of the chapter. They said no, the book was a 7 chapter book.
I got paid with 1 physical copy of the <100 page book, and 1 free ebook voucher for any other Pakt title.
There are still some high quality publishers out there, but I fear that we're coming to the end of an era. In addition to the ones you mentioned Manning and No Starch Press produce consistently excellent books as well.
Digging a little further into the Glassdoor reviews, it's likely that Stellar Elements acquired them for their client base and drove them into the ground due to poor management. Most of the BNR reviews rank positive, but the latest of them complain about the acquisition, and the Stellar Elements reviews have always ranked low.
Stellar Elements was a non descript B2B consulting firm with no real footprint (like one of many) then gets bought by Amdocs[1], an Israeli company HQ in St Louis? in 2017, at which point SE goes on an acquisition spree, picking of five companies, Ora Interactive, Cibo Global, then BNR, then ADK Group then Roam Digital. Cibo was basically a PR firm, BNR actually had a product, and the other three were IT consulting services.
Looking at various news stories and social media they seem to have tried to synthesize some sort of contract services/training thing.
Given that BNR has a huge person-to-person product and they were acquired in June of 2020, I would speculate that the pandemic killed their training business and they couldn't make payroll[2] and sold themselves off to SE as 'rescue'.
In my experience acquisitions that happen where the two options are 'get acquired' or 'go out of business' the power imbalance is really super significant. The acquired company gets basically zero say in how they should run their own business. With luck it is aligned with the acquirer, sometimes they acquirer just wants some staff and maybe some IP and the rest is just leftovers.
I agree the GlassDoor reviews read like an acquiring company that doesn't care about people they acquired. Often there are retention bonuses for people that are needed to extract the desired parts so I hopefully some of that happened.
It is really sad to me as I think application specific training resources are something big companies don't really do any more and the market is hit or miss with regard to combined in person + reference material. It sounds like I would have enjoyed going to their iOs development class.
[1] Amdocs' web site is awash in "GenAI" buzzwordiness. Which makes me wonder if it was all crypto before :-). I don't know anything about the company really since I've never talked to anyone who works there but man, that website, really throws off a lot of red flags for me. [2] Although this seems odd given the PPP program but its just a guess right?
Bummer about GenAI, but then again it seems like every company these days feels the need to festoon themselves like clowns.
Why make up stories unless you know the cause? I imagine it is just as likely BNR was doing poorly, sold out, and continued to do poorly.
To do this day, when my code composition is going well, it feels like I am completing one of the challenges at the end of a BNR chapter: thinking about the problem when I’m supposed to be doing something else, having my mind blown when the solution appears from an unexpected place, and realizing how far I can stretch my thinking processes and operating paradigms.
(Aaron, if you're reading these; do you recall a vegetarian attending bootcamp about 20 years ago and the cooks didn't know anything about how to prepare vegetarian food?)
Closest I see is that “the landscape of tech education has evolved.” I agree but it would be interesting to hear more of their take.
But, those books though. There books seduced my soul to the depth of knowledge and intricate nature to the mobile ecosystem.
I legitimately can’t think of books that were better on mobile.
I always wanted to do the in-person course back then (early 2000s), but never got around it (living in Europe, the whole thing would have been quite expensive).
Oh well, times long gone by, also for BNR it seems.
The books were the way they were because the bootcamps were constantly testing them. And Aaron was orginally an internal trainer for NeXT and then cocoa.
Aaron and others there put a lot of thought into teaching methodology.
TLDR: You are not stupid. This stuff is hard.
—- While learning something new, many students will think, "Damn, this is hard for me. I wonder it am stupid." Because stupidity is such an unthinkably terrible thing in our culture, the students will then spend hours constructing arguments that explain why they are intelligent yet are having difficulties. The moment you start down this path, you have lost your focus.
Aaron used to have a boss named Rock. Rock had earned a degree in astrophysics from Cal Tech and had never had a job that used his knowledge of the heavens.
He was once asked if he regretted getting the degree. "Actually, my degree in astrophysics has proved to be very valuable," he said. "Some things in this world are just hard. When I am struggling with something, I sometimes think Damn, this is hard for me. I wonder if I am stupid,' and then I remember that I have a degree in astrophysics from Cal Tech; I must not be stupid."
Before going any further, assure yourself that you are not stupid and that some things are just hard. Armed with this silly affirmation and a well-rested mind, you are ready to conquer Cocoa.
The previous two paragraphs:
All sorts of people come to our class: the bright and the not so bright, the motivated and the lazy, the experienced and the novice. Inevitably, the people who get the most from the class share one characteristic: They remain focused on the topic at hand.
The first trick to maintaining focus is to get enough sleep: ten hours of sleep each night while you are studying new ideas. Before dismissing this idea, try it. You will wake up refreshed and ready to learn. Caffeine is not a substitute for sleep.
They ran a good shop, but teaching is a tough gig.
Delivery estimate: May 17, 2012 1 "iOS Programming: The Big Nerd Ranch Guide (3rd Edition) (Big Nerd Ranch Guides)" Conway, Joe; Paperback; $27.26 In Stock Sold by: Amazon.com
Aaron will forever be a hero in my book. Best of luck in the future.