I would hesitate with the name though. Overwatch is also a game series from Blizzard.
And Blizzard is known to be a little sue-addicted.
I would hesitate with the name though. Overwatch is also a game series from Blizzard.
And Blizzard is known to be a little sue-addicted.
Consider Venn diagrams: the audience for these two homynymous products has small overlap. Further moderated when you consider term stickiness to respective meanings is only high for a small fraction of that audience.
In other words, most people aware of both can cope with a mutual name. And some may even think it's cool. Each name enhancing the other through association and analogy.
Overwatch is definitely the right choice. Consider the 'OG' meaning originates from military terminology. In this context, "overwatch" refers to a tactical position where one unit provides covering fire and surveillance for another unit as it moves forward or performs an action. The overwatch position is typically elevated or strategically placed to have a clear view of the battlefield, allowing the overwatching unit to detect threats and engage enemies to protect the advancing or exposed units.
This concept ensures that the moving or vulnerable unit can operate with reduced risk, as the overwatching unit can neutralize potential dangers and provide critical information about the surroundings. The practice of overwatch is a fundamental tactic in military operations, emphasizing teamwork, communication, and strategic positioning.
I don't think of what you call the 'theoretical' aspects as being purely theoretical, I think they're practical and conceptually associative and have provided a great name.
I do know of the game (but I haven't played it haha!), but I don't think it's a problem. I understand that you do. We'll see! Hahaha! :)
I'm no expert in SEO but it seems like it could go both ways and even boost it. For people's mental aspect, think the recall of this term will be boosted by there also being a famous game, and I don't think people will be confused by these two different categories.
What makes you think they will? What other examples have you seen where this happens?
Try it and find out?
Definitely something to consider, but more in the "send a note to a trademark lawyer and marketing folks" than "rename our entire product and brand".
> Computer game software, [ computer game discs, ] downloadable computer game programs, computer game software downloadable from a global computer network, electronic games software for wireless devices, interactive multimedia computer game programs, mousepads, computer mouses, headsets for use with computers, computer keyboards
> Printed matter, namely, [ computer game strategy guides, ] comic books, graphic novels, novels, art books, calendars, posters, [ notebooks, ] and stickers
> Entertainment services, namely, providing on-line computer games; Providing computer games that are accessed via a global computer network
> Clothing, and headgear, namely, caps, hats, hooded sweatshirts, jackets, sweaters, and T-shirts
> Toys, games, and playthings, namely, action figures, collectible toy figures, dolls, plush toys, and vinyl toy figures
https://tsdr.uspto.gov/#caseNumber=86239314&caseSearchType=U...
https://tsdr.uspto.gov/#caseNumber=86434530&caseSearchType=U...
https://tsdr.uspto.gov/#caseNumber=86239318&caseSearchType=U...
https://tsdr.uspto.gov/#caseNumber=86980853&caseSearchType=U...
A search for "overwatch" currently matches 191 registered trademarks in the US.
Trademarks do not cover all uses of a word -- they only cover the use of a word in relation to a particular field of commerce. This is, likewise, why your grocery store can sell apples without being afraid of the equally litigious Apple Inc.