This model has been a mixed success for Mozilla and OpenAI.
The TechCrunch article is speaking only of it like any other commercial investment opportunity.
Where's a good writeup of charity/non-profit mission concerns about this commercial subsidiary?
(Example from early on in Raspberry Pi history: There were concerns about pragmatic compromises of open source or libre software principles that the RasPi made, so that they could use the closed-software Broadcom SoC, presumably to deliver an otherwise good education-oriented SBC at a price point that made it accessible and got uptake.)