My friends, now we're all a bit older, don't post as frequently as they once did. I'm also a member of a couple of hyper-local groups which don't necessarily get posts every day, and I have no interest in anything else. I'm fine with this, if nobody's posted for a while then I'll see that and move on.
Facebook is not fine with this. Apparently I must be interested in archaeology, or sexist jokes, or various displays of flesh, or cars, or sports, or following someone that's making misogynist 'jokes' or ancient aliens conspiracies or a not-very-funny comic or more flesh or... I just must be interested in something, surely? It's just a matter of time before they wave the right thing under my nose and I bite and increase my engagement?
Is that the thinking? Because now 90%+ of my feed is unwanted shite and it's hard to find the few things I do go there for. And this is driving people like me and my friends away further, leading to a downward spiral of less content for those that remain, more 'suggestions' etc.
It's also baffling - multiple bullshit 'archaeology' groups will post the same picture (often of something not related to archaeology at all) on the same day, so they're clearly run by the same entity, spinning up millions of crappy 'groups' with low-quality content. Why do they exist? Who is benefitting from this?
AI can only speed up this enshittification, but the platform is already drowning in it.