Very different from the airline industry which still honors lifetime flight and lounge passes sold decades ago.
https://www.cnbc.com/2018/04/20/mark-cuban-bought-an-america...
https://www.cnbc.com/2018/04/20/mark-cuban-bought-an-america...
https://thehustle.co/aairpass-american-airlines-250k-lifetim...
Anyhow, the Mark Cuban article says almost nothing about how the airline treated him, it’s just a light human interest story about an unusual and quirky thing a famous person did.