Medical debt already isn't really subject to usual incentives because people rather not die.
My impression of US health care is everything involving a hospital being expensive.
Many visitors are actually coming to shop around - meet the doctor, hear their plan, compare with others and then decide.
Even with my insurance, I would go bankrupt if I was at a US hospital every 2-4 weeks for years.
I wouldn't be able to function if I didn't go and I'm sure there's plenty of people like that in the US too... And yes, I'd go bankrupt if I didn't work in software for US company. Sucks to be poor - regardless of which continent.