After seeing a few mainstream news headlines that were like "Apple adds ChatGPT" as the entire WWDC takeaway, I wonder if this was actually a mistake. It's such a trivial feature, a footnote after plenty of really interesting AI integrations.
I think it adds very little value for customers and distracts from their repeatedly hammered, legit message about privacy. Surely their own chatbot will be competitive with third-party LLMs within the next year or so.