"We had something that was working, but then our owner decided to be a wingnut and turned the entire platform to a highly unprofitable pile of radioactive shit" is a hell of a business move. There's a reason that most super-rich people tend to deal with political content in a very hands-off manner publicly. If he had kept his opinions to himself instead of being a terrible shitposter, they likely still wouldn't be making any money, but the company would also be worth far more than it currently is.