I thought the headline was talking about the X Window System, like "Wait, did they actually run Linux and X?"
I think X is a really stupid name for a social media platform, but I'm not a guy worth $200 billion who calls people pedophiles if he doesn't like them, so what do I know?
"It's gotten hard to read eggs without an account these days" or "ever since they got rid of content moderation eggs really smells." or "did you see that egg Musk dropped last week?"
Even Mastodon (which I got slightly more into) has realized how important having specific branding is to a platform like this, and uses the word "toot" instead of the generic "post".
Pronounce it however you prefer.