It's better than what automated scripts could produce and cheaper than human generated copy. It has expertise of the whole Internet and its reasoning capabilities are often worse than those of a three year old.
Similar for sure, and yet something different.
They sent us new copy for our core marketing pages last week, and many sections simply sound non-sensical. As in it just didn't make cohesive sense, and it was clear a human being didn't write (or even review) the content.
This is the problem with new AI "slop". In the past, blogspam / SEO spam was at least reviewed and written by a human. Now, we have content getting published straight out of the mouth of text generators.
The quality of long-form content from text generators is significantly worse than even mediocre $10/hr copywriters in many cases.
On the other hand, there's indeed a lot of popular human-made fake content lately, especially in TikTok, like fake guitar playing and fake nonsensical DIY videos. So it's not an AI exclusive phenomena.