Their lattes are a treat, though. A white mocha, pumpkin spice, or in the winter, a creme brulee latte are all divine. Basically hot milkshakes.
I just got back from the US and had Starbucks a few times. The coffee was almost an exact opposite from that. Bitter, bland and burnt. Luckily we visited Seattle that has some good coffee culture still left, but I really don't get the popularity of Starbucks.
The second reason is cheap consistency: it’s harder to do a medium roast blend and get a reliable flavor profile than to just burn everything to ash.
That said, I do think it’s getting too expensive for what it is. Maybe there are good reasons like living wages for workers or whatever, but it also means I am more likely to just have coffee at home.