I just checked out mvprecipes.com, here are some thoughts:

* You spend a lot of time explaining what a MVP is, for the target audience this is moot, and it also creates negative expectations, eg “ maybe this is not for me”

* I wasn’t excited and tempted to shell out $39 since I didn’t really understand what the capabilities of your offering are: where’s the video or link to blog post that shows you or someone else transforming an idea to MVP using the product. Maybe I missed this.

* I found the “someone in the US bought this 7 days ago” banner annoying