Only the most frugal and businesses are thinking about that tariff. Ads for these excessively large "utility" vehicles (which have sacrificed bed size for cabin comfort and are often not 4WD) are very indicative. They don't talk about price (and when they do, it's focused on credit terms rather than the capital cost). They talk about power, lifestyle, and giving the perception of masculinity. That is why people buy these vehicles, and that is the mindset that drives their size.