They really hammered in the fact that every bit is going to be either fully local or publicly auditable to be private.
There's no way Google can follow, they need the data for their ad modeling. Even if they anonymise it, they still want it.
Apples big thing is privacy, i doubt they'd randomly lie about that
As long as the data is processed externally, no software solutions make it safe, unless you yourself are in control of the premises.
There are people and orgs out there who (justifiably or not) are paranoid enough that they factor this into their threat model.
This is a bit academic right now, but it's also worth mentioning that in the coming years, as quantum computing becomes more and more practical, snapshots of data encrypted using quantum-unsafe cryptography, or with symmetric keys protected by quantum-unsafe crypto (like most Diffie-Hellman schemes) will be decryptable much more easily. Whether a motivated bad actor has access to the quantum infrastructure needed to do this at scale is another question, though.
They announced it in the same keynote where they announced the partnership with OpenAI (and stated that sharing your data with OpenAI would be opt-in, not opt-out).
All the stuff that works on your private data is Apple models that are either on-device or in Apple's private cloud (and they are making that private cloud auditable).
The OpenAI stuff is firewalled off into a separate "ask ChatGPT to write me this thing" kind of feature.
That is a huge stretch and a signal as to how good Apple is with their marketing.
If they are still letting apps like GasBuddy to sell your location to insurance companies then they are no where near "100% privacy".
The difference between that and this is extremely clear is it not?
Imagine if we had a smart phone maker that Cared about this so we didn’t have to worry about it all the time?
The default Apple apps (maps, messaging, safari) are solid from a privacy perspective, and I don't think you can say the same about the default apps on competitors phones.
But let's get back to Apple...if it was functioning at "100% user privacy" would it be able to give access to your data to law enforcement? As an example, I consider MullvadVPN to be 99% user privacy.
https://en.wikipedia.org/wiki/Apple–FBI_encryption_dispute#A...
That was concerning unlocking the phone. I’m talking about the data that they store on iCloud.
Apple has done its privacy work here; now it's up to the end user to make the final choice.