But goddamn they absolutely leapfrogged Google and Apple and it’s completely amazing to see these trillion dollar companies play catch-up with a start-up.
I want to see more of this. Big Tech has been holding back innovation for too long.
But goddamn they absolutely leapfrogged Google and Apple and it’s completely amazing to see these trillion dollar companies play catch-up with a start-up.
I want to see more of this. Big Tech has been holding back innovation for too long.
Apple's focus has long been on a lifestyle product experience across their portfolio of hardware, and Apple Intelligence appears to be focused exactly on that in a way that has little overlap with OpenAI's offerings. The partnership agreement announced today is just outsourcing an accessory tool to a popular and suitably scaled vendor, the same as they did for web search and social network integration in the past. Nobody's leapfrogging anybody between these two because they're on totally different paths.
Having Siri answer your trivia question about whale songs, or suggest a Pad Thai recipe modification when you ran out of soy sauce, is just not where they see the value. Poor web search has been an easy critique to weigh against Siri for the last many years, and the ChatGPT integration (and Apple's own local prompt prep) should fare far better than that, but it doesn't have any relevance to "leapfrogging" because the two companies just aren't trying to do the same thing.
And it's not just web search! Siri's context is abysmal. My dad routinely has to correct the spelling of his own name. It's a common name, there are multiple spellings, but it's his phone!
Call it whatever you want.
Google had technical founders, now it’s run by MBAs and they are having a Kodak Moment.