If they can't do anything useful with AI, no one can.
Hopefully more than just identifying faces in photos. Siri needs an upgrade, it could become much more "conversational" and take advantage of the local processing instead of sending everything off to Apple servers to be processed.
Apple can gradually add AI capabilities in their products as they do not need to sell it urgently unlike the rest of the tech companies out there screaming about it to the roof tops.
Like I said before, Apple will likely announce a hybrid AI solution for Siri for both online and offline capabilities. I expect them to eventually use a local LLM to race everyone to $0.
Won't be surprised to see a scare in the AI industry and a wider disruption over chip manufacturing as tensions escalate.
At least Apple is de-risking their chip manufacturing outside of China. [0]
[0] https://www.businessinsider.com/companies-leaving-china-dive...
We will see though.