> how is it possible that we see such incredible investments in LLMs?
Because somehow LLMs became the next "big thing" that nobody can explain but everyone wants to be involved in. It's like audio streaming, the most ineffective form of audio distribution, but for a while it seemed like a good idea.
> What are the c-suite execs and specifically CTOs seeing that is worth adoption and investment? These are very smart people.
The are idiots following the herd. They climb the greasy ladder of corporate career and fear getting fired. Their smarts are in corporate politics not in tech. And even if they were smart enough to tell that LLMs are an example of a research project that has received way too much funding, they need to appease the gods of Wall St who will judge them and punish them with a downgrade of the stock price if they cannot answer one question "What is your AI strategy?" It doesn't matter that the Wall St guys need help getting out of a strip bar, they have the power to ruin stockholders. This is why Apple, Google, and Salesforce are spending money of AI projects as a form of defence, not as a way to build new products or services. It's to show that they are relevant and can innovate.
Voice assistants were the same thing, so were chatbots, and audio and video streaming services (remember Groove Music Pass), touchscreens, pocket audio players (remember Zune?), etc. Fortunately for all involved, investors are already wondering if an AI correction is coming? I think we may see a wipeout of a lot of investments in AI soon.