Like I said, you can do it. That’s why I said ‘by default’: the defaults clearly show how LaTeX is optimised for high-quality typesetting to a greater extent than Word is.
> My point is the marginal benefit of using Latex to make documents slightly prettier is negligible.
I disagree with this: it’s not just a matter of being ‘slightly prettier’. I will make the claim that, if you care about typography, LaTeX is easier to use than Word. Given the same amount of time and effort, a document created in LaTeX will look better than one made in Word.
For instance, take the paper you linked. You mentioned that, in order to create it in Word, you needed to make ‘lots of Word styles’, etc. etc. By contrast, simply retyping the text into a minimal LaTeX document will result in an output which is as good, if not better. I’m not going to bother wrestling with Word styles and whatnot, if I can create a far better-looking document in LaTeX with less effort.
> The focus of the researcher should be on the content.
And it is, when I use LaTeX. The whole point of LaTeX was always to separate design from content, and I feel it succeeds pretty well in this.