"I’ve seen the incredible power of time passing and the importance of the small choices we make every day. Its crazy to realize the success or failure of a company is a collection of days and the things we decided to do or not do on those days. But that’s it. It really is like poker or chess – trying not to make mistakes"

Well for the sake of others here as well as yourself let me point out something that you need to take action on for a choice you have already made.

You've chosen to name your site and use "refer.ly" because you don't have "referly.com".

Now the name "referly.com" is owned by someone in Mountain View so maybe that's your partner and you simply haven't forwarded it to your site. But I've seen this happen so many times I have to point out that it's a huge mistake to not lock up the .com name and to go by a .ly name. Not that people haven't done it. Not that people who have done it haven't been successful. But unless there is a super compelling reason it's definitely something you want to avoid. It's just going to cost you money and/or problems down the road when you need to buy the name.

I understand that there is an entire group of entrepreneurs out there that think domains don't matter for this or that reason. But they do matter and it's not that difficult to keep that in mind before you get to attached to your branding.