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There should be no such thing as a "launch day". You should start with one user before you wrote a line of code, then write a mockup and show it to the user. Keep adding code, features and users as you go.

Watch this for details: http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2056...

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Good point. I'd like to add though that while there are merits to launching early and often, you only get one shot at delivering the right first impression. This is especially true if you've lined up the "press" to talk about your app, only for it to receive "bad press" because it's not ready or crash under the heavy load.

I think it was Paul Buchheit who said "launch your product if it's better than anything else out there". To me, it means launch when it's ready but not before.

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