The expression is a social game to respond to death. It’s not real. We are not happy how he died. We are happy the way he lived. The game is to invert and mix the two. It’s a form of cognitive dissonance to manage our emotional response so it is positive not negative. You may not feel it yourself which is fine but appreciate that’s what others are doing. It’s not meant to be logical. It’s meant to be illogical.