I picked this platform because it has a lot of out-of-the-box functionality as I'm just getting started. It looked like I can still play around outside their walled garden as I do more home automation stuff. Beyond the outdoor weather data a site like WU wants, it has sensors for indoor temp and air quality so I can set up some HVAC routines or monitor if my chest freezer for getting too warm. It has a soil moisture sensor and one day I'd like to set up an automatic irrigation system for my garden. I can expand the connected sensors as I think of more things I want to try.
I think I could have accomplished a lot of the same with bare sensors like you're suggesting but I wasn't ready to take that on. That was too much learning curve for me right now.