HP CEO: Printed Pages Are Down 20% Since Pandemic

In a perverse way, HP is actually one of the biggest promoters of the paperless office.

In other words, their heavy handed marketing and exploitative tactics have created a downward spiral/feedback loop.

They work to increase the cost of printing which only decreases the market for their product which only further increases the cost and shrinks their market even more.

Buying a printer is a trap that more and more people are looking to avoid. Sometimes the "free market" doesn't work to anyone's benefit.

I have a few people around me who are angry that HP updated their printer's firmware and after that they stopped to work. I told them, yeah.. search YouTube. There's a video of how to downgrade. Your guess, did they watch the video? .. yes.. did they understand what to do? Hell, no! Instead they went to local market and just have bought another printer of another producer. There it goes.. if one asks me what printer to buy, I tell them not to buy HP. No matter what. They can buy HPs superb Z-books - whatever they want - but never ever should they buy a printer made by HP. Even they're not bad - but this politics with breaking a working printer, not allowing any other tints to be used - of course, it's fully HPs right and up to their decision. But no, thank you.

I guess, it works :)